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一碗好燕窝，滋润天下人

——燕之屋企业简介

       燕之屋（燕之屋指燕之屋企业），创始于1997年，27年专注高品质燕窝，以匠心精神和创新工艺，推动燕窝行业的进步与发展。燕之屋2024年燕窝专营门店超750家，中国燕窝专营门店数量第一（来源：弗若斯特沙利文（北京）咨询有限公司上海分公司；基于对中国内地（不包含港澳台地区）燕窝市场的研究；按各品牌截至2024年12月31日燕窝专营门店数量计；燕窝专营门店是指专一经营某品牌燕窝产品门店；于2025年4月完成调研。）。线上开拓天猫、京东、唯品会、有赞等多个销售渠道，截至2024年12月31日，燕之屋在主流电商或社交媒体平台上拥有39家自营网店及52家经销商网店。据北京中研世纪（EMRC）统计，2016年至2024年，燕之屋高端燕窝连续九年全国销售第一（北京中研世纪咨询有限公司，基于对全国高端包装燕窝品牌研究结果，“高端燕窝”指以燕窝投料的燕窝价值综合计算，每克售价大于等于32元的燕窝产品，涵盖干燕窝、即食燕窝、鲜炖燕窝，中国境内2016~2024年全年终端零售额分别统计；于2025年3月25日完成调研。）。此外，燕之屋在2019年至2024年CAIQ溯源燕窝国内进口商排行榜中连续六年位居榜首（燕之屋在2019-2024年CAIQ溯源燕窝国内进口商排行榜中位居榜首。数据来源：中国燕窝溯源管理服务平台。）。2024年5月9日，燕之屋燕窝智能工厂开园，建筑面积82410㎡。燕之屋2024年拥有三大自建燕窝工厂，超90000㎡：厦门燕之屋燕窝智能工厂、上海松江生产基地、甘肃广河乡村就业工厂，燕窝工厂全球规模第一（来源：按截至2024年5月包装燕窝行业于全球的生产基地面积计算，包装燕窝指经过加工包装后的食用燕窝，包括干燕窝、即食燕窝以及鲜炖燕窝，于2024年6月完成调研。来源：弗若斯特沙利文，基于对全球包装燕窝行业的研究。）。2023年12月12日，燕之屋（01497.HK）正式在香港交易所主板上市，标志着企业迈向全新征程。2024年1月12日，燕之屋正式官宣巩俐成为全球品牌代言人，联手打造东方滋养之美。2024年5月20日，燕之屋正式官宣王一博成为全球品牌代言人，并肩同行开启全新旅程。2025年3月18日，燕之屋携手全新品牌代言人王石，推出“燕之屋全球首款男人的燕窝（“燕之屋全球首款男人的燕窝”指的是总裁碗燕产品，由燕之屋燕窝研究院首次专为男士研发的燕窝。）——总裁碗燕”。燕之屋一直以高品质的燕窝产品，为品位人士打造随时随地享受好燕窝的生活方式。

       深耕行业 品质卓越

       从皇家贵胄的御膳珍馐，到千家万户的滋补佳品，自创立的二十几载以来，燕之屋的每一步创新，都推动了燕窝行业格局的变化。2002年，燕之屋导入特许经营，开设燕窝专卖店，开创现炖燕窝“现点、现吃、现炖、现送”的经营模式，推动燕窝行业的独立发展，赋予行业更多可能。2011年，燕之屋获得国家工商行政管理总局“驰名商标”认定，标志着燕之屋的匠心技艺和严苛品质得到了国家权威认可。2012年，燕之屋再次创新，开创了旗下高端滋养品牌 “碗燕（ONE NEST）”，以天然、环保、优质、安全的燕窝原料打造优质单品，开启即食燕窝润养新时代，燕之屋碗燕燕窝，“打开就能吃的好燕窝”，0脂肪、0防腐剂、0增稠剂、O添加剂（指本产品生产过程中0%添加防腐剂山梨酸钾、苯甲酸钠，0%添加增稠剂琼脂，以158g碗燕*尊享款为例。），东方滋养，尊享碗燕。

       2014年，燕之屋联合中国标准化研究院等单位，牵头起草并推出国内首个燕窝行业标准，中华人民共和国供销合作行业标准《燕窝质量等级》GH/T 1092-2014，结束了燕窝行业长期处于无标准的状态，这不仅是燕窝行业向标准化发展的开端，也是燕窝行业规范发展的里程碑。2018年，国家卫健委委托厦门海关技术中心牵头制定《食品安全国家标准 燕窝及其制品》，燕之屋作为行业翘楚受邀参与食品安全国家标准的制定。2024年，燕之屋牵头起草首个燕窝制品行业标准《燕窝制品》(QB/T 5916-2023)正式发布。推动燕窝行业的进步任重道远，燕之屋砥砺前行，为构建燕窝产业的美好蓝图添砖加瓦。

       燕之屋始终坚持用“一碗好燕窝，滋润天下人”的初心，为消费者带来安心健康的滋养选择，已然成为燕窝行业的“品质名片”。2021年12月，燕之屋入选新华社品牌工程，充分肯定了燕之屋作为燕窝行业头部企业对行业高质量发展发挥的带头作用，以“提品质、创品牌”的实际行动，推动行业整体高质量发展。

       专注科研 实力领航

       科技是国家强盛之基，创新是民族进步之魂。长久以来，燕之屋不仅在燕窝行业深耕扎根，专注产品品质，推动行业进步，同时也在科研上持续发力，自主建立了一个实力强劲的研发平台，聘任了中国科学院张玉奎院士和中国工程院朱蓓薇院士，引领整个研发团队，包括燕窝研究院、燕窝肽研究中心以及燕窝护肤品研究中心。2022年9月，燕之屋与北京大学医学部成立燕窝营养与健康协同创新联合实验室，深度融合医产学研资等创新力量，进一步推动燕窝行业的高质量发展。2024年12月，展开第二届燕窝营养与健康学术研讨会，围绕燕窝领域的最新科研成果展开深入交流，挖掘燕窝营养价值，推动燕窝与健康领域产学研的深度融合。

       燕之屋燕窝研究院占地5000㎡，拥有9大科研平台，集成9大科研创新功能体系，包括新品研发、新原料开发、燕窝加工新技术研究、智能制造装备研究、感官评价及分析、燕窝营养与健康研究、质量检测、风险评估、科学事务管理（包括标准化、知识产权、项目申报等）。拥有功能食品研发室、感官评价实验室、智能制造研究室、模拟人体消化功能实验室、分子与基因组学研究室、人体皮肤功能测试实验室、秀丽线虫、斑马鱼等生物模型研究实验室等跨领域、跨学科的特色功能研究区。截止至2025年4月10日，燕之屋拥有国内外授权有效专利196项专利，其中发明专利26项，实用新型专利69项，外观设计专利101项。研究院发表论文60篇，其中SCI论文19篇，专著2部。经知名咨询机构弗若斯特沙利文有限公司认证，截至2023年12月，燕之屋在全球燕窝行业专利总数量第一、自主发明专利数量第一。燕之屋始终坚持品质与创新并重，科研与实践并行，多年来研发团队荣获多项认证称号，科研实力广受社会认可。2015年，燕之屋技术中心经过中国合格评定国家认可委员会（CNAS）评审，成为率先拥有CNAS认可实验室的燕窝专营企业（注册号：CNAS L8129），燕之屋技术中心出具的数据检测结果符合国际认可标准，具有权威性和公信力。2017年，燕之屋通过《BRC（BRC Food Technical Standard）食品安全全球标准》认证，标志着燕之屋取得出口欧洲的品质通行证。2020年，燕之屋又以高品质燕窝通过IFS（International Food Standard）国际食品标准认证，成为中国乃至全球燕窝行业率先获得BRC、IFS双重认证的燕窝品牌。2022年，福建省工信厅对燕之屋燕窝研究院技术实力评定，成功获批“第三十二批省级企业技术中心”称号，代表相关专业机构和专家对燕之屋企业技术实力的肯定。

       秉承为人们带来美与健康的理念，燕之屋用专心做科研，用匠心做产品，致力于通过先进技术，将高品质燕窝以天然、纯净、营养的状态呈现给消费者，让每一位消费者都得到大自然爱的滋养，追求美好生活。目前，燕之屋的产品架构包括了以经过筛选加工后的高品质纯燕窝为主的纯燕窝产品、以燕窝为基底，再添加其他滋补成分的“燕窝+”产品以及将燕窝作为其中一种成分，加入其他产品的“+燕窝产品”三大产品类别。燕之屋通过不断丰富迭代燕窝产品组合，为广大消费者提供了多样化的燕窝产品选择，满足了不同场景下的差异化体验需求。

       因爱而生 用爱滋养

       2020年，燕之屋会员服务体系全面战略升级，竭力为消费者创造更多价值。匠心做产品，大爱做公益。2020年是决战脱贫攻坚收官之年，燕之屋积极响应政府号召，在甘肃省临夏州广河县开设两期扶贫工厂，为当地人民创造大量就业机会，同时捐赠善款和物资，添置教育、体育等基础生活设施，截至2021年2月，总计完成脱贫指标277人，“燕之屋扶贫模式”获得政府高度赞扬。2021年5月14日，燕之屋在福建省脱贫攻坚总结表彰大会上获得“福建省脱贫攻坚先进集体”荣誉称号。2021年7月，燕之屋携手中国妇女发展基金会，共同成立“燕小屋公益成长计划”，以甘肃省临夏州广河县为起点，开展妇女儿童困境帮扶、精神建设等活动。2022年11月，燕之屋携手中国妇女发展基金会通过“燕小屋公益成长计划”正式启动燕之屋“天才妈妈”贵州苗绣梦想工坊，为乡村振兴发展提供支持。在今后的日子里，燕之屋将辐射更多区域，为乡村教育以及妇女发展，带去更多的支持与帮助，成为乡村振兴的坚实力量。

       以客为尊、守正利他、创新实干、行稳致远。燕之屋，传承中华燕窝养生文化，以造福人类，让亿万家庭享受燕窝带来的健康生活为使命。未来，燕之屋将继续以引领全球燕窝行业，打造百年民族品牌为目标，满足与创造客户需求，用科技和匠心打造极致产品，让古老的燕窝重焕光彩，让更多人享受燕窝带来的美丽与健康生活。

A Bowl of Quality Bird’s Nest to Nourish the World

— Company Profile of Yan Palace

Founded in 1997, Yan Palace has dedicated 27 years to producing high-quality bird’s nest products. With a spirit of craftsmanship and innovative techniques, Yan Palace has propelled the development and progress of the bird’s nest industry. As of 2024, Yan Palace operates over 750 specialty bird’s nest stores, ranking first in China for the number of exclusive bird’s nest retail outlets (source: Frost & Sullivan (Beijing) Consulting Co., Ltd. Shanghai Branch; based on research of mainland China’s bird’s nest market; counted by brand as of 31-12-2024; survey completed on 01-04-2025).

Online, Yan Palace has expanded across platforms such as Tmall, JD.com, Vipshop, and Youzan. As of 31-12-2024, the company operates 39 self-managed online stores and 52 distributor-managed stores across mainstream e-commerce and social media platforms. According to Beijing Zhongyan Century (EMRC), from 2016 to 2024, Yan Palace ranked No.1 in national sales of premium bird’s nest products for nine consecutive years. (“Premium bird’s nest” refers to products with a bird’s nest cost-per-gram ≥ RMB 32, including dried, ready-to-eat, and freshly stewed bird’s nest; data based on annual retail terminal statistics in mainland China from 2016 to 2024; survey completed on 25-03-2025.)

From 2019 to 2024, Yan Palace ranked first in the CAIQ Bird’s Nest Traceability Importer Rankings for six consecutive years (source: China Bird’s Nest Traceability Management Service Platform). On 09-05-2024, Yan Palace inaugurated its Smart Bird’s Nest Factory, with a building area of 82,410㎡. In 2024, it operated three self-built factories exceeding 90,000㎡ in total area: the Xiamen Smart Factory, Shanghai Songjiang Production Base, and Gansu Guanghe Rural Employment Factory — making Yan Palace the largest packaged bird’s nest manufacturer worldwide (based on total area of global bird’s nest production facilities as of May 2024; research completed on 30-06-2024, Frost & Sullivan).

On 12-12-2023, Yan Palace was officially listed on the Main Board of the Hong Kong Stock Exchange (01497.HK), marking a new chapter for the company. On 12-01-2024, it officially announced Gong Li as the global brand ambassador, co-creating the image of Oriental nourishment and beauty. On 20-05-2024, Wang Yibo was announced as the new global brand ambassador. On 18-03-2025, Yan Palace partnered with Wang Shi to launch the world’s first bird’s nest product for men — President’s Bowl, a premium formulation specially developed by the Yan Palace Research Institute.

Dedicated to providing high-quality bird’s nest products, Yan Palace empowers sophisticated consumers to enjoy nourishing lifestyles anytime, anywhere.

Deep Industry Roots, Excellence in Quality

From royal delicacies to everyday health supplements, every innovation Yan Palace has introduced over the past two decades has reshaped the bird’s nest industry. In 2002, it pioneered franchising and specialty stores, creating a fresh-stewed bird’s nest model of “made-to-order, freshly stewed, and promptly delivered,” helping the industry develop independently. In 2011, Yan Palace was recognized as a “Famous Trademark” by the State Administration for Industry and Commerce of China, acknowledging its craftsmanship and strict quality standards.

In 2012, it launched its premium brand ONE NEST (碗燕), ushering in a new era of ready-to-eat bird’s nest. These bowls are made with natural, eco-friendly, high-quality, and safe ingredients, offering zero fat, zero preservatives, zero thickeners, and zero additives (based on the 158g premium bowl product). Known as “Good Bird’s Nest, Ready to Eat”, it represents modern Oriental nourishment.

In 2014, Yan Palace led the drafting of China's first bird’s nest industry standard — GH/T 1092-2014 Bird’s Nest Quality Grading, a milestone that standardized the previously unregulated industry. In 2018, Yan Palace participated in developing China’s national food safety standard for bird’s nest products. In 2024, it led the drafting of the first bird’s nest product industry standard (QB/T 5916-2023), officially released that year.

In 12-2021, Yan Palace was selected for the Xinhua News Agency Brand Project, highlighting its role as a leader in driving high-quality development in the industry. Yan Palace continues to honor its original mission — “A Bowl of Good Bird’s Nest to Nourish the World” — and serves as a symbol of quality in the bird’s nest industry.

Innovation in Science, Leadership in Research

Innovation is the soul of national progress. Beyond its focus on product quality and industry leadership, Yan Palace has built a powerful R&D platform, appointing top-tier experts such as Academician Zhang Yukui (Chinese Academy of Sciences) and Academician Zhu Bewei (Chinese Academy of Engineering). The R&D team consists of the Bird’s Nest Research Institute, Bird’s Nest Peptide Research Center, and Bird’s Nest Skincare Research Center.

In 09-2022, Yan Palace established a Joint Innovation Lab for Bird’s Nest Nutrition & Health with the Peking University Health Science Center, integrating academic, medical, and industrial resources. The second Bird’s Nest Nutrition & Health Academic Symposium was held in 12-2024 to promote new research findings and academic exchange.

The Bird’s Nest Research Institute spans 5,000㎡, featuring 9 major R&D platforms and functions, including product innovation, ingredient development, processing technology, sensory analysis, nutritional studies, and risk assessment. It houses advanced labs in food functionality, smart manufacturing, genomics, skin testing, and biological modeling (e.g., zebrafish and C. elegans).

As of 10-04-2025, Yan Palace held 196 valid domestic and international patents, including 26 invention patents, 69 utility models, and 101 design patents. It has published 60 academic papers, including 19 SCI-indexed papers, and authored 2 monographs. According to Frost & Sullivan, Yan Palace ranked first globally in total bird’s nest industry patents and invention patents as of 31-12-2023.

In 2015, its technical center earned CNAS accreditation (L8129), granting international recognition for its testing results. In 2017, it passed the BRC Food Safety Global Standard, gaining access to the European market. In 2020, it became the first bird’s nest brand globally to obtain dual BRC and IFS certifications. In 2022, it was named a Provincial Enterprise Technology Center by the Fujian Provincial Department of Industry and Information Technology.

Driven by the belief in bringing beauty and health to people, Yan Palace uses advanced technology and quality craftsmanship to offer consumers bird’s nest in its most natural, pure, and nutritious form. Its product lines include:

Pure bird’s nest (processed and refined),

Bird’s Nest+ (infused with other nourishing ingredients), and

+Bird’s Nest (bird’s nest used as an ingredient in broader products).

These innovations provide diverse and personalized consumption experiences across various scenarios.

Born from Love, Nourishing with Love

In 2020, Yan Palace launched an upgraded member service system, creating more value for consumers. While crafting products with dedication, it also leads in philanthropy. In support of China’s poverty alleviation initiative, Yan Palace opened two employment factories in Guanghe County, Gansu Province, creating jobs and improving local infrastructure. By 02-2021, it had helped lift 277 people out of poverty, and was recognized as an “Outstanding Group in Fujian Province's Poverty Alleviation Efforts” on 14-05-2021.

In 07-2021, Yan Palace and the China Women’s Development Foundation launched the “Yan Xiaowu Public Welfare Growth Program” to support women and children in need. In 11-2022, they launched the “Genius Mom” Miao Embroidery Dream Workshop in Guizhou to aid rural revitalization. In the future, Yan Palace will continue expanding its efforts to support education and women’s development in rural areas.

Guided by the values of customer-first, integrity, innovation, and steady growth, Yan Palace continues to uphold Chinese wellness traditions. With a mission to improve human well-being and enable millions of families to benefit from bird’s nest health, Yan Palace is committed to becoming a century-old national brand that leads the global bird’s nest industry, crafting extraordinary products through technology and craftsmanship — bringing new life to ancient nourishment and helping more people enjoy the beauty and health benefits of bird’s nest.